Thankfully, there was some good to come from this tragedy. Free shoes for some lucky travelers.
Several people attempted to steal some of the load of Nike athletic shoes being carried by one of the trucks.
Oregon State Police troopers at the crash along Interstate 84 in the Columbia River Gorge did not arrest anyone trying to take the boxes of shoes. But Lt. Gregg Hastings of OSP said several people, apparently also stalled because of the fire, were trying to do so.
In other Nike news, the shoe company is pulling its Nike Air Stab shoes from the market in Britain. This comes after a spate of stabbings in England, including some Nike employees themselves.
All of this while Nike celebrates the 20th anniversary of its iconic "Just Do It" slogan.