Even For Blogs This Was Shortlived

With much fanfare, well, a little fanfare, the Portland Trailblazers launched the Trail Blazers Rookie Blog back in March. Brandon Roy posted first and revealed that his girlfriend was due to have his first baby very soon. Not bad. I nice little piece of information. Then, LaMarcus Aldridge posted talking about his broken nose and hosting Kevin Durant on his visit to Texas.

Then, nothing for a month and a half. I guess now that the season's over the two aren't rookies any more and the blog is out-of-date now. Most blogs don't last longer than a few months but I would expect more from an organization that has its own PR people.